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Limiting the psychological impact of armed conflict on your customers Armed conflict can have a devastating impact on people, including your customers. As a responsible company, it is essential to take steps to limit this psychological impact. First and foremost, it's important to inform your customers about the resources available to help them cope with the psychological consequences of armed conflict. Set up a clear and accessible communication system, providing information on available support services such as helplines and counseling centers. Next, consider setting up awareness-raising and training programs for your employees, so that they are better equipped to recognize and support customers who may be affected by trauma related to armed conflict. This can include training in stress management, caring communication and active listening. Finally, make sure you take
June 2023: 2 years after the end of Covid aid: how can you anticipate your SME customer risks?
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