Financial Strategy

Startups & SMEs: Included in your package

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Often the first CFO of SMEs

or many SMEs, calling on 24PM's strategists often represents their first experience of working with a Chief Financial Officer (CFO). This interaction marks a significant turning point in their development, as it introduces a crucial strategic and financial dimension to their management.

The CFO provides essential expertise in financial planning, cost analysis and risk management, enabling SMEs to better understand their financial situation, optimize their resources and make informed decisions to promote growth. This collaboration also contributes to the professionalization of corporate financial management, by introducing rigorous processes and adapted tools to ensure accurate monitoring of financial performance.

In short, the involvement of 24PM's strategists offers SMEs the opportunity to access high-level financial expertise, often reserved for large companies, and to breathe new life into their development.

Creation of
Financial KPIs

Measuring financial performance


To improve it

Analyze in real time to react in anticipation

The 4 pillars of our financial strategy

A company's financial strategy is a key factor in its success and longevity. It is based on four fundamental axes which are essential to ensure optimal management of financial resources.

Financial planning is the first component of financial strategy. It consists of establishing financial projections for the company's future, taking into account its short-, medium- and long-term objectives. The usefulness of financial planning lies in its ability to provide a clear vision of the company's financial trajectory and financing requirements. In practical terms, this means drawing up budget forecasts, cash flow plans and earnings projections.

Risk management is the second pillar of financial strategy. It aims to identify, assess and mitigate the financial risks to which the company is exposed. This is crucial to protect the company against unforeseen and unfavorable events that could affect its financial health. Risk management is applied by analyzing different types of risk (exchange rates, interest rates, credit risks, etc.) and setting up hedging and control systems.

Maximizing corporate value is the third pillar of financial strategy. It aims to optimize the company's profitability and value over the long term. To achieve this, it is essential to strike the right balance between different sources of financing (debt, equity), and to ensure the efficiency of investments made. The practical application of this axis translates into the implementation of optimal investment and financing policies, and regular analysis of the company's financial performance.

Liquidity management is the fourth and final pillar of financial strategy. It consists in ensuring that the company always has the necessary liquidity to meet its financial commitments and finance its activities. This is vital to guarantee the company's solvency and ensure its smooth day-to-day operation. The practical application of cash management involves setting up an efficient cash flow, negotiating payment terms with suppliers, and rigorously managing cash receipts and disbursements.

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